We build.
We market.
We grow.
Digital commerce consultancy and hands-on execution for your entire digital business. From the storefront to the campaign—and everything that connects them.
The connected business
Your digital business.
Connected.
Growth problems rarely sit in one channel. The storefront, advertising, marketplaces, creative, measurement, and systems all affect one another.
We look at the business across those connections: what needs to change, which opportunities matter, and how to put the work into motion.
01 / Commerce
Built for the way
people buy.
eCommerce strategy, web design, and conversion rate optimization built around the actual buying journey—not just how the site looks.
Shopify · WooCommerce · UX · CRO · Integrations
Existing work / Web design in motion
02 / Acquisition
Turn attention
into opportunity.
Google Ads, Meta Ads, and Google Shopping connected to the storefront and the measurement behind it.
Paid media strategy, campaign optimization, and creative testing guided by business performance.
- Reach →
Find the audience and intent that matter.
- Convert →
Connect the ad promise to the buying journey.
- Learn →
Measure channel and business performance.
- Improve
Use the evidence to refine the next move.
03 / Marketplaces
Beyond your
own storefront.
Expansion works better when catalog, content, advertising and operations are planned together.
04 / Creative & motion
Make the brand
move people.
Product, campaign, and social creative built for the storefront and the feed. Branding and graphic design, Reels, motion, and UGC-style creative that carry the same strategy across both.
Product / Brand
KEENZ / Original launch Reel
Campaign / Social
Motion / UGC-style
KEENZ / Product launch teaser
One campaign. Different formats.
Product storytelling adapted to how people discover, compare, and buy. Original motion alongside static creative—each format has a job to do.
05 / Systems
The systems matter.
Selected work
The work.
And what it solved.
Experience as Marketing Director within KEENZ, The Stair Barrier and Crafted Gates, alongside Inovadzine client projects. Different business problems. A connected approach to the work.
KEENZ
Building a connected eCommerce growth engine.
- Challenge
- Bring the storefront, acquisition, marketplaces, creative, and measurement into one commercial operation.
- Professional role
- Connect Shopify, Google and Meta Ads, Amazon, campaign creative, CRO, analytics, and promotional execution.
- Disciplines
- Commerce / Paid media / Marketplaces / Creative / Analytics
The Stair Barrier
Connecting storefront, acquisition & marketplaces.
- Challenge
- Coordinate the buying journey, paid acquisition, and marketplace opportunities around one plan.
- Professional role
- Connect storefront and conversion work with paid media, Amazon, creative, and marketplace expansion planning.
- Disciplines
- eCommerce / Paid media / Amazon / CRO / Creative
Crafted Gates
Rebuilding the digital buying journey.
- Challenge
- Make product discovery and purchasing clearer, then support customers beyond the first visit.
- Professional role
- Shopify product pages, swatches, merchandising, reviews, signup, and lifecycle email—from welcome to cart, browse, and checkout follow-up.
- Disciplines
- Shopify / UX / CRO / Merchandising / Email automation
How we work
Understand the business.
Then move the work.
Understand
The business, the customer, the economics, and the problem.
Build the Strategy
Decide which channels, systems, and opportunities actually matter.
Execute
Build, launch, manage, and connect the work.
Measure & Improve
Use performance data to decide what happens next.
Who we work best with
Built for businesses
ready for the next stage.
You already have a product, a service, customers, or a digital presence. Now you need the pieces to work better together.
Growth has slowed. Ads need clearer economics. Marketplaces are the next opportunity. Or several teams are working without one direction.
We bring a view of the whole operation—and the ability to execute across it.
Let’s Talk
Start with the
business problem.
Tell us what you’re building, what’s holding you back, and where you want to go.
INOVADZINE / Digital commerce. Connected.