INOVADZINE / SELECTED EXPERIENCE
The work behind
the perspective.
Some projects are built.
Others are lived.
Long-term work inside commerce brands. Focused website and creative projects. Different kinds of involvement, connected by a practical understanding of what a business needs to communicate, sell and operate.
Two kinds of work.
One clear distinction.
Founder professional experience
KEENZ, The Stair Barrier and Crafted Gates reflect Andres Fernandez’s work as an employee and Marketing Director within those businesses—not Inovadzine LLC agency-client engagements.
Inovadzine client engagement
ATL Impact Roofing is a focused website project contracted through Inovadzine. The relationship and scope are identified with the work.
FOUNDER PROFESSIONAL EXPERIENCE / MARKETING LEADERSHIP
KEENZ
Connected commerce, brand & growth.
Not one channel. An evolving role inside a commerce business—from the early storefront to the decisions connecting product, creative, acquisition and operations.
Actual desktop capture, October 7, 2026. A promotion expressed in the navigation-area offer and campaign banner. Historical offer—not a current promotion.
Original launch Reel. Historical product storytelling and motion execution; not a current assortment claim.
The responsibilities expanded
with the business.
Andres’s professional involvement with KEENZ began around 2016, during the early development of its eCommerce presence. Early work included Magento, website presentation, merchandising and marketing creative.
Over time, the scope extended into organic social, community and commission-based collaborator activity, Google and Meta advertising, Amazon, Shopify, product launches and promotional coordination.
The value of working inside the business is context: a campaign depends on the offer; the offer depends on the assortment; and demand needs a storefront and an operation ready to support it.
- Build the buying surface
- Storefront design, product content, merchandising and launch presentation.
- Connect demand to the offer
- Creative, paid media, marketplace activity and coordinated promotions.
- Read the commercial context
- Reporting, product mix and inventory-related marketing decisions.
Related perspective: eCommerce · Paid Media · Analytics & Systems
FOUNDER PROFESSIONAL EXPERIENCE / MARKETING LEADERSHIP
The Stair
Barrier
A differentiated product.
A clearer digital story.
Actual desktop storefront capture, October 7, 2026. Shown as digital-experience evidence, not a product-safety or performance claim.
Help the customer
understand the difference.
For a product customers may not have bought before, visual appeal is only part of the job. They also need to understand the configuration, fit and choices before deciding.
Andres’s work has included redesign and visual presentation, website and product content, Google Ads, social media, Amazon and broader digital marketing coordination.
The connected task: carry a useful product explanation from the storefront into the places people discover and compare it.
Explore the actual product pageWhat is it?
Will it fit?
Which option?
Buying questions that connect product content, navigation and merchandising.
Connected disciplines: Amazon & Marketplaces · Creative & Social
FOUNDER PROFESSIONAL EXPERIENCE / BRAND & DIGITAL COMMERCE
Crafted Gates
From visual identity
to the choices that make commerce work.
Logo designed by Andres Fernandez.
Real Shopify interface capture, October 7, 2026. Product labeling, fabric choices and a visible selected state.
The logo is a beginning.
Not the whole experience.
Andres designed the Crafted Gates logo and contributed to the brand’s visual direction. The work continued into Shopify theme adaptation, product information, fabric and hardware presentation, and merchandising.
That is where identity becomes practical: the customer has to recognize the product, understand the material and choose the right variation. Follow-up also matters, with lifecycle email workflows supporting the experience beyond the first visit.
See the live fabric-selection interfaceExplore the connection to eCommerce and Creative & Social.
SELECTED INDEPENDENT WORK / INOVADZINE CLIENT ENGAGEMENT
ATL Impact
Roofing
A focused website project.
A service business needs people to understand what it does, find the relevant service and take the next step.
Contracted through Inovadzine, this project involved website design and development. The actual site shows service navigation, dedicated service pages and inspection-inquiry pathways.
The website’s footer credits “Designed and Developed by Inovadzine LLC.”
Visit ATL Impact Roofing
Real public website detail, captured October 7, 2026. Scope and service imagery establish relevance before the inquiry action.
DIFFERENT WORK / ONE CONNECTED PERSPECTIVE
The deliverable matters.
So does everything around it.
A storefront, a campaign, a logo or a workflow has a job to do within the business. That is the perspective Inovadzine brings to the next brief.
Let’s Talk