Inovadzine / Insights
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Amazon & Marketplaces
Why Amazon Sales Can Drop While Unit Sales Are Growing
More units and less revenue can coexist. Before changing the advertising budget, separate price, product mix, availability and the quality of the sales being won.
Latest thinking
ROAS vs. TACOS: Why Strong Advertising Numbers Don’t Always Mean a Healthy Business
Read the insight ↗: ROAS vs. TACOS: Why Strong Advertising Numbers Don’t Always Mean a Healthy BusinessROAS explains attributed advertising efficiency. TACOS adds a wider sales denominator. Neither replaces a margin calculation or proves that additional spending will pay back.
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