Strategy and Execution for Facebook & Instagram
A campaign needs a clear audience, a relevant message and a way to evaluate what happens after the click.
Our Social Ads management includes:
- Campaign strategy and audience targeting
- Facebook and Instagram campaign setup
- Creative direction and ad copywriting
- Static visuals and motion graphics
- A/B testing and performance optimization
- Pixel setup and conversion tracking
- Retargeting campaigns
- Monthly reporting and strategy updates
How We Plan, Test and Improve Campaigns
1. Audience Strategy
We define your ideal customer and targeting approach.
2. Creative Development
We develop static and motion creative with a clear product message and testable variations.
3. Campaign Setup
We structure campaigns for testing, acquisition and retargeting.
4. Launch & Optimize
We monitor performance, adjust creatives, and refine audiences.
5. Review Before Scaling
We review creative response, acquisition costs and the buying experience before changing budget.
Audience strategy. Creative testing. Performance review.
Connect Social Ads to the Buying Experience
Facebook and Instagram campaigns connect audience selection, creative and the experience after the click. We review those connections when planning tests and evaluating performance.
For creative strategy, motion and campaign applications, explore our Creative & Social work. For the broader acquisition system, see Paid Media.
Social Ads FAQs
Which platforms do you manage?
We manage Facebook and Instagram ad campaigns across multiple formats including feed, stories, and reels.
How much should I spend on ads?
Your budget depends on the objective, offer, acquisition costs and available evidence. We agree a starting point and review performance before increasing spend.
Do you create the ad visuals?
Yes. We design static and motion creatives tailored to your audience and campaign objectives.
How long before I see results?
Timing depends on the product, offer, creative, account history and measurement. We evaluate the evidence before changing spend; we do not promise a fixed timeline.
Do you offer retargeting campaigns?
Yes. We plan retargeting within the campaign strategy and evaluate its contribution alongside acquisition.
What Should Your Next Campaign Achieve?
Tell us about the product, audience and business objective. We’ll discuss the campaign work and how to evaluate it.