Every dollar
needs a job.
Before changing a bid, we need to know what the business needs the spend to accomplish. More orders, a product launch and new customer demand are different briefs.
- Which products deserve the next dollar?
- What acquisition cost can their economics support?
- Can the destination turn attention into a buying decision?
- Is inventory ready for the demand we want to create?
Then separate demand we are creating from demand we are capturing. A strong brand campaign and a productive prospecting campaign do not tell the same story.
Follow the spend.
Then follow the consequence.
Demand → Traffic → Experience → Conversion → Economics. The useful question is where that connection is breaking.
- 01
Demand
Who needs the product—and why now?
Choose the audience, intent and product opportunity.
- 02
Traffic
Are the clicks relevant to that opportunity?
Align the channel, query or creative with the offer.
- 03
Experience
Does the destination deliver on the promise?
Resolve mobile, product-information and offer friction.
- 04
Conversion
What happens between interest and purchase?
Read product choice, cart and checkout behavior.
- 05
Economics
Is the resulting order worth acquiring?
Review cost, product mix, contribution and stock before scaling.
Different demand.
Different decisions.
Search, Shopping and Performance Max have different roles. We build the account around the demand worth pursuing, the products available and the evidence needed to manage it.
Capture intent without hiding the mix.
Search can reach people already looking for a product or solution. Separate brand and non-brand questions, align queries with landing pages and review where remarketing is supporting an existing decision.
Make the catalog part of the strategy.
Shopping starts with the product data. Merchant Center, product titles, imagery, price and availability need to support the offer on the destination. Segment products and categories where demand, margin or stock justify different treatment.
Give automation a useful objective.
Performance Max brings multiple Google channels into one campaign. Its goals, conversion values, product selection and creative still need a commercial brief. Bidding strategy and budget allocation should follow reliable measurement and the business’s constraints. Protect a clear view of brand demand, evaluate non-brand acquisition separately and move budget only when the product opportunity and evidence justify it.
WebP / Real approved screenshot
Show one approved KEENZ product feed detail, its Shopping appearance and the matching product offer.
Help people want it.
Help them choose it.
Google often captures expressed intent. Meta can introduce a product, shape the problem and give people a reason to consider it. Those roles overlap; the plan should reflect how your customers actually discover and buy.
Prospecting needs a product story and creative worth noticing. Remarketing needs a useful next message. Audiences, exclusions, landing experience and measurement connect both to the same commercial direction.
Explore our Facebook and Instagram advertising capabilities.
The message does
some of the targeting.
What the product shows, what the offer says and what the customer understands all influence the response. Creative belongs inside the media strategy.
Make the product matter.
Product imagery, animation and social assets should clarify a benefit, a use case or a reason to choose—not simply fill a placement.
Carry the story after the click.
The promise in the ad should survive the landing page. We connect product and campaign creative with the offer people find next.
Attention arrives.
Confidence has to follow.
A relevant visit is an opportunity. Mobile usability, product information, offer clarity and checkout determine what the customer can do with it.
We connect acquisition with eCommerce strategy and optimization so campaign changes and storefront changes address the same friction.
WebP / Real approved screenshot
Show an approved ad, matching landing view and product-fit information for the same product.
Supporting work / Acquisition connected to the buying journey and marketplace execution. Final visual evidence pending.
ROAS is a signal.
It is not the business.
The same reported return can represent very different orders. Product margin, discounts, fulfillment and customer mix change what the spend can support.
Know the cost you can carry.
Read CPA alongside AOV and contribution. Agree which costs belong in the model. Contribution after media still has to support overhead and the business’s profit goals.
Read what changed.
A promotion may improve conversion while reducing margin. A different product mix may lower sales dollars even when units rise. Look beyond the headline ratio.
Scale what the business can fulfill.
Use inventory and promotion depth as real constraints. Evaluate new and returning customers where the data supports it; do not assume future repeat purchases will repair weak economics.
Reconcile the signals.
Make the next decision.
Platform attribution is a view of performance. It is not identical to the business’s order book—and adding attributed sales across platforms can double count the same purchase.
Check what is being counted.
Review conversion actions, values and tracking across Google Ads, Meta and GA4. Confirm event definitions and explain differences in attribution windows, models and reporting dates.
Connect channel and commerce evidence.
Read spend alongside Shopify orders, product mix, Merchant Center diagnostics and marketplace context. Use new-customer reporting only where its definition and coverage are understood.
Report a decision, not just a number.
State what changed, what the evidence supports and what remains uncertain. Then choose whether to reallocate budget, improve the offer, fix measurement or change the experience.
WebP / Real approved screenshot
Show an approved anonymized reporting excerpt with dates, metric definitions and one documented allocation decision.
No dashboard values are simulated. Final reporting evidence will be added only after source and context approval.
One promotion.
Several decisions.
KEENZ brings product creative, Shopify merchandising, promotional execution, acquisition and marketplace activity into the same working context.
- Product + offer
- What are we asking people to buy?
- Product presentation and promotion need to reflect the assortment, the buying decision and what is available.
- Demand + message
- Why should they consider it?
- Google and Meta planning connect the product opportunity with intent, creative and the destination—not isolated channel targets.
- Commerce + context
- What happens across channels?
- Shopify and Amazon & Marketplaces influence offer presentation, inventory, content and demand. Read the storefront and channel activity together.
A connected scope: product creative, promotional merchandising and channel decisions evaluated together.
Set the brief.
Keep the work accountable.
Understand
Review the business objective, account, customer, product economics and destination.
Prioritize
Choose the demand opportunity and the constraints to resolve first.
Execute
Structure campaigns, coordinate feeds and creative, and connect landing improvements.
Review
Read results with context. Change allocation and the next action as the evidence develops.
The questions
worth asking.
Do you manage existing Google Ads accounts?
Yes. We review the account, measurement, product mix and destination before recommending changes. The scope can include ongoing management, a focused diagnostic or strategy connected to your team’s execution.
Do you work with Google Ads and Meta together?
Yes. We give each channel a role within the buying journey, then coordinate product, offer, creative and reporting. We do not assume that their attributed revenue can simply be added together.
Can you improve ads without rebuilding our website?
Often. Campaign, feed, creative or focused landing-page improvements may be the right first step. We investigate the post-click experience before recommending a broader storefront rebuild.
How do you determine the right advertising budget?
Start with the commercial objective, product economics, current performance, inventory and measurement quality. Set a budget the business can support, then review the evidence before increasing it. There is no universal spend or ROAS target.
Do you manage Google Shopping and Merchant Center?
We can connect Shopping and Performance Max strategy with Merchant Center product data, diagnostics, assortment and landing-page alignment. Scope depends on the current catalog, data ownership and operating requirements.
How do you measure paid-media performance?
We compare channel signals with GA4 and commerce data, explain attribution differences and read acquisition costs in the context of product mix and contribution. Reporting should lead to a clear next decision, with uncertainty stated.
Give the next dollar
a better brief.
Tell us what you’re spending, what is inconsistent and what the business needs next. We’ll start with the decision—not the campaign type.